Privacy Policy

Last updated October 18, 2026.

Who we are

Smart Grocer is a grocery app for the United States, operated by Bentley Williams. This policy covers the app and the website at https://smartgrocerapp.com, including the support and account pages.

Questions and requests: social@smartgrocerapp.com. Transactional email is sent from Smart Grocer <hello@smartgrocerapp.com>.

Information we collect

Account

When you create an account and use the app, we collect:

• Email, and a hashed password (we do not store the password in plaintext)
• First name and last name (both required)
• Optional profile photo from the camera or photo library, stored with your account. You can remove it in the app. We do not collect videos
• Full US home address: street, city, state, and ZIP
• Latitude and longitude for that address, from the US Census Geocoder
• Your location-permission choice (device location granted, or use home address), and a prefer-current-location flag
• Device location only when you grant permission and use it for a session or request. We do not keep a standing GPS log unless you save a location as your home address
• Dietary preferences
• My Stores — at least two: chain, store name, address, latitude and longitude, internal store ids, and pin or auto mode
• Grocery lists, optimized trips, and trip history
• Subscription tier and trip credits

On your device

• Your sign-in session, in secure storage
• Free-tier grocery lists, in secure device storage
• Your preferred map app, stored locally

This website

The website has no sign-up form. The password-reset page sends the reset token and your new password to our API to update your account; the website does not keep them. Our host records ordinary request metadata (see Processors).

Email codes

We send email verification codes and password-reset links through Resend. Those messages contain only what you need to finish the step.

Older web billing

Some accounts may still have subscription metadata from a retired web checkout. We do not store card numbers. Mobile purchases use Apple and Google.

Product analytics

The mobile app uses PostHog on US Cloud (host us.i.posthog.com) to understand how the product is used. That can include device and app identifiers, app lifecycle events, allowlisted screen views, and product events such as signing up, starting a trip or optimize, opening feedback, opening subscription management, opening My Stores, opening shopping preferences, and tapping delete account.

When you are signed in, your account email may be stored as a person property. Logging out or deleting your account resets the analytics identity. Session replay is not enabled. This website does not use PostHog.

Feedback

Userjot receives messages and votes from the website widget and from Send feedback in the app. If you open feedback while signed in, we may share your account email or user id with Userjot.

How we use it

We use this information to:

• Run your account and keep you signed in
• Show your profile photo as your avatar
• Compare grocery prices and optimize your lists
• Personalize results using your stores, diet, and location
• Apply subscription limits and trip credits
• Send transactional email, such as verification codes and password resets
• Keep the service secure
• Improve the product

Waitlist email can include App Store timing and which stores are included, and anyone can opt out from the message or by emailing social@smartgrocerapp.com.

We do not sell personal information. We do not use data for cross-app advertising.

Processors

These companies process information for us, only as needed to provide their service:

• Supabase — accounts, database, and authentication
• Resend — transactional email
• ScrapeHero — live price lookups. We send search terms and retailer store ids only, not your Smart Grocer user id
• Google Gemini — grocery list text, so we can match products
• US Census Geocoder — the home address you submit, so we can turn it into coordinates
• Cloudflare — hosting this website, including ordinary request metadata
• PostHog — product analytics in the mobile app
• Userjot — feedback messages and votes

We may also disclose information if the law requires it, or to protect the rights, safety, and security of Smart Grocer and our users.

How long we keep it

• Account, profile, stores, and trips: until you delete your account
• Profile photo: until you remove it or delete your account
• Beta waitlist signups from before launch: until we no longer need them, then we delete them. The waitlist is closed and takes no new signups
• Email verification codes: short-lived
• Password-reset links: about 15 minutes, and single use
• Analytics and feedback: according to PostHog and Userjot retention
• Backups: overwritten in the normal backup cycle
• Billing or legal records: only where the law requires us to keep them

Your choices

• Past waitlist signup. Email social@smartgrocerapp.com to ask us to remove the details you gave the beta waitlist.
• Profile. Edit your name, home address, dietary preferences, My Stores, and location settings in the app, and remove your profile photo.
• Location. Revoke location permission in your device settings. The app then uses your home address.

Delete your account

You can delete your account in the app. Deletion is permanent, removes your profile photo along with the account, and signs you out.

1. Open the Smart Grocer app and sign in.
2. Tap the profile icon (gear) to open Settings.
3. Tap Privacy & Security.
4. Scroll to Delete Account and tap it.
5. Read the warning, then type DELETE to confirm.
6. Tap the button to permanently delete your account.

You can also follow the steps on our delete account page, or email social@smartgrocerapp.com from the address on your account. We may ask you to confirm you own that address before we delete it.

Children

Smart Grocer is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe a child submitted information, contact us and we will delete it.

United States

Smart Grocer is a United States product. We do not run a separate EU or UK privacy program. If you live in California, you can email us to ask about access to or deletion of personal information we hold about you.

Security

Our providers encrypt information in transit and at rest. No method of storage or transmission is perfect.

Changes

When this policy changes, we post the update on this page and change the Last updated date.

Contact

Bentley Williams — Smart Grocer
social@smartgrocerapp.com

Related: Terms of Service · Delete account